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“It is a capital mistake to theorise before one has data.”
Sherlock Holmes, A Study in Scarlett, Sir Arthur Conan Doyle

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Voice of the Agent Logo

Transform Your

Estate Agency With the Collective Wisdom of Your Peers

Get the 2024 Report Now

In 2023, Simon Leadbetter, Unchained's founder, the pioneer behind the groundbreaking 'Voice of the Adviser' IFA survey, launched Voice of the Agent.

Designed to fuel the real estate sector with invaluable insights, this annual survey leverages the collective intelligence of over 500 estate agents.

Uncover trends, strategies, and benchmarks that can set your agency apart.

We don't just provide data; we offer a road map to your agency's success.

This Year's Report:

Key Insights from 2024

The Data Estate Agents Were Waiting For

This landmark annual survey provides an in-depth look into the current state and prospects of the UK real estate market, drawing on responses from a broad spectrum of 841 professionals (up from 553 in 2023), 2,000 consumers nationwide, and a wide range of authoritative research and data sources.

Optimism

Most estate agents and letting agents forecast an increase in vendor and landlord numbers.

House/Rent Prices

Overall, a slight majority of estate agents think house prices will decrease slightly in the next 12 months, whereas most letting agents have more confidence in rising rental values.

Marketing Investment

On average, 10.4% of budgets are allocated to marketing, excluding portals, with a split of 62% to portals and 38% to other marketing efforts - meaning 17% of revenue is spent on portals.

Ready to dive deep?

The Voice of the Agent Report Cover Skewed

Our Sponsors

Empowered by Industry Leaders

Voice of the Agent wouldn't be possible without our incredible sponsors.

They're not just brands but collaborators pushing for a stronger, more innovative real estate industry.

Interested in becoming a sponsor? Learn More

Learn more...

Boost Your Brand with

"The Voice of the Agent 2025"

In today's competitive landscape, being remarkable is essential. "The Voice of the Agent 2025" presents an unparalleled opportunity for your brand to connect with key industry figures and make a significant impact at a leading event.

All sponsors will be invited to a pre-survey and post-survey discussion and receive hard copies of the report.

Platinum Sponsorship (£3,000 + VAT): Limited to two partners, this top-tier option offers a double-page spread for maximum visibility and leadership showcase.

Gold Sponsorship (£2,000 + VAT): 4 slots for full-page ads, perfect for compelling storytelling and establishing authority.

Silver Sponsorship (£1,000 + VAT): With 6 slots available for half-page ads for an impactful brand presentation.

Supporter Sponsorship (£500 + VAT): 8 slots for quarter-page ads, ideal for building networks and visibility.

Ally Sponsorship (£100 + VAT): Unlimited slots for a directory listing in the report directory, supporting industry growth and community connection.

Why Sponsor The Voice of the Agent 2025?

We Are Unchained believes in the power of standout marketing to achieve targeted impact, enhance brand prestige, and create lasting impressions.

Join us to shape the industry's future by sponsoring "The Voice of the Agent 2025." Select the level that fits your brand's vision. Spaces are limited, so act now to secure your spot and make a lasting difference.

"The attendance at an industry event is several hundred and lasts for days. The readership of The Voice of the Agent report is several thousand and lasts for months"

By gathering the wisdom of your peers, sharing pivotal results, and actively participating in shaping the future of our industry, your support for "The Voice of the Agent 2025" becomes more than just sponsorship - it's a catalyst for change and innovation.

Join us in this critical mission to elevate our industry's collective voice and vision. Support "The Voice of the Agent 2025" and be at the forefront of defining tomorrow's standards and successes.

LEVEL THE PLAYING FIELD

Compete With the Big Brands

Give yourself an advantage over the competition by joining The Marketing Insight Club.

The Marketing Insight Club

OFFERING SME OWNERS CRITICAL MARKET RESEARCH TO COMPETE WITH MAJOR BRANDS

Without such insights, SMEs miss opportunities for profit and business survival.

We provide an annual strategic market report and monthly tactical report, plus an hour of custom 1:1 guidance to level the playing field.

Our service eliminates guesswork and provides clarity for business growth.

Register to be the first to know when the bookings open. We will have limited places to provide exceptional service.

Join the Club
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Why Join?

BIG BRANDS AND FTSE100S HAVE ACCESS TO EXTENSIVE AND POWERFUL MARKET RESEARCH AND MARKETING INSIGHTS WORTH HUNDREDS OF THOUSANDS OF POUNDS THAT THEY USE RUTHLESSLY.

But as a small business, you’re left in the dark, trying to navigate what little data you have, using instinct and guesswork.

This lack of information costs your business valuable opportunities. It's not just about missing out on increased profits; you're risking the very survival of your business in a highly competitive and dynamic market. Big businesses and brands just have it easier.

Every day you're without these insights is a day your competition is edging ahead.

We are introducing our new service that levels the playing field. We're bringing the most powerful marketing insights, typically reserved for the big players, right to your doorstep.

That's nearly £200,000 of insight software licenses and our data scientists. For you. And we do it for you.

GAIN THE SAME COMPETITIVE ADVANTAGE THAT THE MAJOR BRANDS HAVE

What Do You Get as a Marketing Insight Club Member?

With us, you will no longer be playing a guessing game - you'll have all the insights and clarity you need to propel your business forward and compete on a level playing field with the big brands.

When you
First Join

You will get a detailed strategic report breaking down your local market, customers, and competitive environment.

Monthly Reports

Every month, we will give you a tactical report on your market and customers

Tailored Guidance

One hour per month of tailored guidance, answering your burning marketing insight questions to help grow your business.

Monthly Newsletter

You will also receive a monthly marketing insight newsletter with the latest news and trends in marketing.

Annual
Events

You will be invited to an annual marketing insight event.

Q&A Dashboard

In time, we'll create a dashboard, and you will be able to ask ad hoc questions.

Ditch the guesswork

Stop guessing where to spend your marketing budget…

Instead, use powerful market research and marketing insight tools
to propel your business forward and compete with the big brands.

Join the Club

QUESTIONS?
simon@weareunchained.co.uk