We've generated over £2 billion in revenue for clients through effective marketing strategies.

Returning nearly £10 for every £1 invested.

Simon Leadbetter

Simon Leadbetter, Fractional CMO, Mentor, Trainer

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All through straightforward changes to our client’s
core marketing strategy. Without overly fancy tools or gimmicks. Just strong marketing fundamentals.

Our approach has been honed and proven in three decades of experience that includes time as:

  • Global CEO, Fine & Country (prime estate agency)
  • CMO, Keller Williams UK (largest estate agency group in world)
  • Partner, Global Head of Marketing, Communications & Digital, Knight Frank
  • Group Marketing Director, Countrywide Plc
  • CMO to a Dragon of Dragon’s Den
  • Founder of AffinityIQ marketing agency working with Vodafone, Liverpool Victoria, Guardian Media Group, EOn
  • 25 years in other senior marketing roles in media, financial services:
  • Marketing leader to multiple blue chip and start-up companies
  • BA Business Studies (2:1), 1st in Marketing
  • Postgraduate CIM Diploma in Marketing
  • MSc in Marketing Management
  • Mini MBA in Marketing
  • Fellow Chartered Institute of Marketing, Chartered Marketer
  • Fellow Institute of Direct and Digital Marketing
  • Member of the Marketing Society
  • Liveryman Worshipful Company of Marketors
Services & Pricing
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Meet the Team

Simon Leadbetter

Co-Founder and Guru


With over 30 years of global experience in diverse sectors, Simon has worked for major companies and founded startups like AffinityIQ and Blue & Green Tomorrow. He has held key leadership roles, such as Group Marketing Director for Countrywide Plc and Global Head of Marketing for Knight Frank LLP, and now leads unchained, a data-driven marketing consultancy.

Stephanie Guerrero

Stephanie Guerrero

Marketing Assistant

A driven professional deeply invested in helping businesses meet their needs. With an experience in social media and database management, Steph is dependable and keenly
motivated, eager to expand her knowledge and skills, and thrives on tackling challenges head-on and collaborating with others to achieve shared objectives.

Emily Leadbetter

Emily Leadbetter

Co-Founder and Operations Director


Emily brings a wealth of expertise in managing and expanding SMEs in the marketing and publishing sectors. Her hands-on approach encompasses everything from financial and administrative to design and creative. As an accomplished designer and professional artist she has spent a significant portion of her career honing these skills. She has also home-educated two neurodiverse sons, contributing to her broad spectrum of experiences.

Meg Bredenkamp

Meg Bredenkamp
Social Media Executive

A highly organised and efficient professional with ten years of experience in digital marketing and account management. Her drive stems from a deep passion for effective communication, meticulous planning, streamlined processes, creative vision, and the triumph
of both team and clients. She finds great satisfaction in identifying opportunities and resolving challenges to ensure the realisation of our shared vision.

Our Mission: Innovate, Influence and Inform

We're committed to building a world-class marketing capability for our clients.

Also to educate junior marketers and non-marketers of any level and any industry about marketing.

Stay Ahead of Trends

Provoke Innovation

Crush Obsolescence


Simon Leadbetter

You’ve Built a Business Through Sheer Determination

But here’s the problem: more hard work and effort
won’t scale and diversify your revenue.

If you want to rapidly scale, you need a growth-focused marketing strategy that ruthlessly cuts out what’s not working and doubles down on your high-ROI channels & campaigns.

This is the foundation of all high-growth strategies.
And it’s exactly what we’ve been doing for clients like you, for the past 30 years. Will you be the next?

Now, You’re Ready to Scale

But what you’re trying isn’t getting you the return you’re after.
You don’t want to burn more money and you’re not sure exactly what to do next.

This is exactly what we solve.

Get Started, Book a Call

We Help Businesses Rapidly Grow Their Marketing ROI

Matthew Antos-Lewis

"I reached out to pick Simon's brains on getting marketing revving for pre-revenue bootstrapped startups. What followed was one of the most informative and interesting conversations I've had in some time. Clearly Simon knows his craft and has 'been there, done that' over and over, but is equally entirely up-to-date and constantly seeking to stay on the cutting edge rather then relying on past successes. Despite only then hearing about my business and our marketing to-date for the first time on the call, Simon was able to offer deep insight and a good deal of excellent advice that I'll be putting into practice immediately.

If you're after someone to challenge your thinking and open your thinking to new ideas, with real actionable advice, I couldn't recommend Simon more highly.

- Matthew Antos-Lewis,

Blox Software

Damien McGrath

"So informative, knowledgeable and insightful. A totally new way of looking at how to market with an expert in the field."

- Damien McGrath,

Giggs & McGrath

Chris Webb

"Simon has provided some FANTASTIC golden nuggets of information which have directly (and quickly!) benefitted my business. Clearly he knows the marketing world inside-out and knows where to look to generate real interest from potential clients. Thank you Simon for all your help!"

- Chris Webb,

The Estate Agent Consultancy

Ditch the guesswork

Stop guessing where to spend your marketing budget…

Instead, scale your most profitable marketing channels
with a growth-focused marketing strategy.

Get Started, Book a Call Today